{"ai_json_enabled":true,"answer":"A strong signal is when a technically correct product is still difficult or confusing for users. Our experience design process will help you identify the right problems, which we then solve with you through design, thorough testing and continuous iteration. Experience Design (UX) draws on insights and evidence to shape the way users interact and experience digital products and services. Annex's published work suggests diagnosing the underlying service, content, experience and technology constraints before locking into a solution. That is when experience design & ux becomes useful: when the organisation needs to understand the real problem, not merely commission another feature.","answer_source":"initial_seed_from_approved_annex_knowledge","category":"Experience Design & UX","category_slug":"experience-design-ux","confidence":"grounded_in_approved_public_brain","conversation_stage":"problem","created_at":"2026-09-11T03:15:00+00:00","date_published":"2026-08-16T10:58:51+00:00","display_date":"2026-08-16","editor_images":[{"alt":"WGEA \u2014 Digital Service","description":"Website homepage of Workplace Gender Equality Agency with navigation","source":"annex_v7_preloaded","source_image_id":"annex_real_029","url":"https://cdn.prod.website-files.com/60f1133ba7288a73bf4472bd/6141a740387558186d414646_WGEA_Desktop.png"}],"freshness_warning":"","id":"annex-qa-03-02","image_ids":["annex_real_006","annex_real_001","annex_real_003","annex_real_010","annex_real_009","annex_real_017","annex_real_005","annex_real_007","annex_real_029","annex_real_027"],"image_url":"https://cdn.prod.website-files.com/60f1133ba7288a73bf4472bd/60f114a19f67392037e51a8f_projects-amsa-mobile.png","inline_image":false,"inline_image_role":"","json_url":"/answer/how-can-a-team-tell-whether-it-needs-experience-design-and-ux-rather-than-just-another-feature.json","language":"en-AU","last_updated":"2026-09-11T03:15:00+00:00","needs_review":false,"preloaded_inline_media":true,"preloaded_inline_media_version":"annex-v7","public_disclaimer":"","publish_status":"published","published_at":"2026-08-16T10:58:51+00:00","question":"How can a team tell whether it needs Experience Design & UX rather than just another feature?","question_intent":"fit","review_status":"initial_seed_reviewed_for_source_grounding","rss_enabled":true,"schema_enabled":true,"site_key":"annexaidt","slug":"how-can-a-team-tell-whether-it-needs-experience-design-and-ux-rather-than-just-another-feature","source":"approved_annex_public_brain","source_record_ids":["annex-capabilities-experience-design-01","annex-capabilities-service-design-01","annex-orientation-identity","annex-projects-building-a-sustainable-user-interface-01"],"source_type":"initial_seed_public_brain","source_urls":["https://www.annex.com.au/capabilities/experience-design","https://www.annex.com.au/capabilities/service-design","https://www.annex.com.au/capabilities","https://www.annex.com.au/projects/building-a-sustainable-user-interface"],"status":"published","tags":["experience-design-ux","fit","annex","initial-seed"],"updated_at":"2026-09-11T03:15:00+00:00"}