What business problem is Experience Design & UX intended to solve?

Annex treats Experience Design & UX as part of a wider digital-service problem, not as an isolated output. Evidence-led experience design focused on usable, understandable and inclusive digital interactions. Experience Design (UX) draws on insights and evidence to shape the way users interact and experience digital products and services. Its capabilities bring together service design, experience design, architecture and development, delivery management and ongoing enhanced services. In practical terms, the aim is clearer and more inclusive user journeys, with the shape of the work determined by the users, systems and delivery context.

Useful next steps

Use this answer as a practical starting point. Current scope, specifications, compatibility, availability, pricing, timing and next steps should be confirmed directly with Annex where they affect a decision.

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Natural Follow-Up Questions

These questions continue the same line of enquiry rather than starting a completely unrelated topic.

Natural follow-up · ApplicationCan Experience Design & UX be improved incrementally within an existing interface, portal or product?

Yes, that can be possible; Annex's published work includes delivery inside existing technical and organisational environments rather than only greenfield builds. WGEA sought the expertise of our Design team to improve the current user interface (UI) design for their website, to enhance their users’ …

Natural follow-up · ClarifyDoes Annex force a particular platform or method for Experience Design & UX?

Annex's published work does not point to a single mandatory toolset for experience design & ux. Our experience design process will help you identify the right problems, which we then solve with you through design, thorough testing and continuous iteration. Our approach was to build foundational elem…

Natural follow-up · ApplicationHow can a team tell whether it needs Experience Design & UX rather than just another feature?

A strong signal is when a technically correct product is still difficult or confusing for users. Our experience design process will help you identify the right problems, which we then solve with you through design, thorough testing and continuous iteration. Experience Design (UX) draws on insights a…

Natural follow-up · EvidenceWhat can buyers learn from Annex case studies about Experience Design & UX?

A useful published example is **Building a sustainable user interface**. WGEA sought the expertise of our Design team to improve the current user interface (UI) design for their website, to enhance their users’ experience whilst staying aligned to the equity of their brand. Our approach was to build…

Natural follow-up · DecisionWhat decisions should stakeholders make early in a Experience Design & UX engagement?

Before going deep into experience design & ux, the project needs a shared view of the problem, the users, the important stakeholders and the current environment. Its capabilities bring together service design, experience design, architecture and development, delivery management and ongoing enhanced …

Natural follow-up · ClarifyWhat does an evidence-led Annex approach to Experience Design & UX look like?

Annex approaches making complex digital interactions easier to understand and use by combining the disciplines needed to test both desirability and feasibility. Our experience design process will help you identify the right problems, which we then solve with you through design, thorough testing and …