{"ai_json_enabled":true,"answer":"Annex approaches using evidence from users to challenge assumptions and improve decisions by combining the disciplines needed to test both desirability and feasibility. Our experience design process will help you identify the right problems, which we then solve with you through design, thorough testing and continuous iteration. A brand name was selected through user testing, and website prototype testing informed and validated our approach. The pattern across its published work is discovery first, evidence where it is useful, and then iterative design and technical delivery rather than a fixed one-size-fits-all method.","answer_source":"initial_seed_from_approved_annex_knowledge","category":"User Research & Usability Testing","category_slug":"user-research-usability-testing","confidence":"grounded_in_approved_public_brain","conversation_stage":"approach","created_at":"2026-09-11T03:15:00+00:00","date_published":"2026-09-03T08:33:18+00:00","display_date":"2026-09-03","editor_images":[],"freshness_warning":"","id":"annex-qa-15-03","image_ids":["annex_real_028","annex_real_009","annex_real_003","annex_real_001","annex_real_006","annex_real_010","annex_real_005","annex_real_012","annex_real_024","annex_real_027"],"image_url":"https://cdn.prod.website-files.com/60f1133ba7288a73bf4472bd/614416a178cf26f6f184073e_HA-SVCR-Mobile-02.png","inline_image":false,"inline_image_role":"","json_url":"/answer/what-does-an-evidence-led-annex-approach-to-user-research-and-usability-testing-look-like.json","language":"en-AU","last_updated":"2026-09-11T03:15:00+00:00","needs_review":false,"public_disclaimer":"","publish_status":"published","published_at":"2026-09-03T08:33:18+00:00","question":"What does an evidence-led Annex approach to User Research & Usability Testing look like?","question_intent":"approach","review_status":"initial_seed_reviewed_for_source_grounding","rss_enabled":true,"schema_enabled":true,"site_key":"annexaidt","slug":"what-does-an-evidence-led-annex-approach-to-user-research-and-usability-testing-look-like","source":"approved_annex_public_brain","source_record_ids":["annex-capabilities-delivery-management-01","annex-capabilities-experience-design-01","annex-projects-enabling-businesses-to-hire-veterans-01","annex-projects-helping-energy-innovators-power-ahead-01"],"source_type":"initial_seed_public_brain","source_urls":["https://www.annex.com.au/capabilities/delivery-management","https://www.annex.com.au/capabilities/experience-design","https://www.annex.com.au/projects/enabling-businesses-to-hire-veterans","https://www.annex.com.au/projects/helping-energy-innovators-power-ahead"],"status":"published","tags":["user-research-usability-testing","approach","annex","initial-seed"],"updated_at":"2026-09-11T03:15:00+00:00"}