Public Q&A

What does Digital Products & Services mean in the way Annex approaches digital work?

Digital Products & Services · 2026-09-06

Annex treats Digital Products & Services as part of a wider digital-service problem, not as an isolated output. Annex overview category covering the consultancy’s multidisciplinary approach to designing and delivering integrated digital products and services. Our team brings service design, user experience, architecture, software engineering, delivery management and consulting to work together holistically, harmoniously, and objectively. Our technical team design and deliver high-quality, scalable, secure software products. In practical terms, the aim is a usable product that also works for the organisation, with the shape of the work determined by the users, systems and delivery context.

Useful next steps

Use this answer as a practical starting point. Current scope, specifications, compatibility, availability, pricing, timing and next steps should be confirmed directly with Annex where they affect a decision.

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Natural Follow-Up Questions

Natural follow-up · ChallengeWhat problems can Digital Products & Services help uncover before they become expensive?

The easy mistake is to scope digital products & services too narrowly. Iterative Architecture & Design Hypotheses were validated through early prototype testing and technical proof of concepts, ensuring solutions were feasible and aligned with user behaviour, learning goals, and technical constraint…

Natural follow-up · ApplicationHow does Digital Products & Services connect with design, technology and delivery?

The connection matters because design, technology and delivery influence the same end-to-end experience. Our team brings service design, user experience, architecture, software engineering, delivery management and consulting to work together holistically, harmoniously, and objectively. Annex emphasi…

Natural follow-up · ApplicationCan Annex work with existing systems, websites or applications rather than starting again from scratch?

Yes, that can be possible; Annex's published work includes delivery inside existing technical and organisational environments rather than only greenfield builds. The Annex team partnered with iCanStudy to deliver a solution informed by user needs and technical expertise. Annex partnered with iCanStu…

Natural follow-up · ClarifyHow does Annex approach designing and delivering a complete digital product rather than a stand-alone web page?

Annex approaches designing and delivering a complete digital product rather than a stand-alone web page by combining the disciplines needed to test both desirability and feasibility. We design and engineer digital products and services through an Agile and collaborative process. Our team brings serv…

Natural follow-up · DecisionWhat should a client clarify before beginning work around Digital Products & Services?

Before going deep into digital products & services, the project needs a shared view of the problem, the users, the important stakeholders and the current environment. Annex emphasises fit with the client technical landscape, secure and scalable delivery, integrated systems and usable content-managem…

Natural follow-up · EvidenceWhich Annex project best shows Digital Products & Services in practice?

A useful published example is Delivering a state of the art Learning Experience Platform (LXP) — Overview and context. Annex partnered with iCanStudy to build a groundbreaking Learning Experience Platform (LXP). The learning experience platform is designed to empower learners at scale with personali…

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