{"ai_json_enabled":true,"answer":"The easy mistake is to scope experience design & ux too narrowly. WGEA sought the expertise of our Design team to improve the current user interface (UI) design for their website, to enhance their users\u2019 experience whilst staying aligned to the equity of their brand. Our experience design process will help you identify the right problems, which we then solve with you through design, thorough testing and continuous iteration. Annex's examples show that accessibility, legacy technology, content structure, integrations, governance, scale, deadlines and stakeholder needs can all change the right answer. Surfacing those constraints early is part of reducing the risk of solving the wrong problem well.","answer_source":"initial_seed_from_approved_annex_knowledge","category":"Experience Design & UX","category_slug":"experience-design-ux","confidence":"grounded_in_approved_public_brain","conversation_stage":"constraint","created_at":"2026-09-11T03:15:00+00:00","date_published":"2026-08-19T08:40:06+00:00","display_date":"2026-08-19","editor_images":[{"alt":"WGEA \u2014 Digital Service","description":"Website homepage of Workplace Gender Equality Agency with navigation","source":"annex_v7_preloaded","source_image_id":"annex_real_029","url":"https://cdn.prod.website-files.com/60f1133ba7288a73bf4472bd/6141a740387558186d414646_WGEA_Desktop.png"}],"freshness_warning":"","id":"annex-qa-03-05","image_ids":["annex_real_003","annex_real_010","annex_real_006","annex_real_009","annex_real_001","annex_real_024","annex_real_028","annex_real_029","annex_real_014","annex_real_012"],"image_url":"https://cdn.prod.website-files.com/60f1133ba7288a73bf4472bd/645c32b71b6e61ada0ec1cab_63f7fe9981f9dbcb2f8a8421_Image%2520%2526%2520video%2520area%2520-%252016_9.png","inline_image":false,"inline_image_role":"","json_url":"/answer/what-is-easy-to-underestimate-about-experience-design-and-ux.json","language":"en-AU","last_updated":"2026-09-11T03:15:00+00:00","needs_review":false,"preloaded_inline_media":true,"preloaded_inline_media_version":"annex-v7","public_disclaimer":"","publish_status":"published","published_at":"2026-08-19T08:40:06+00:00","question":"What is easy to underestimate about Experience Design & UX?","question_intent":"risk","review_status":"initial_seed_reviewed_for_source_grounding","rss_enabled":true,"schema_enabled":true,"site_key":"annexaidt","slug":"what-is-easy-to-underestimate-about-experience-design-and-ux","source":"approved_annex_public_brain","source_record_ids":["annex-projects-building-a-sustainable-user-interface-01","annex-projects-ics-project-01","annex-projects-uncovering-relevancy-in-a-redundant-website-01","annex-capabilities-experience-design-01"],"source_type":"initial_seed_public_brain","source_urls":["https://www.annex.com.au/projects/building-a-sustainable-user-interface","https://www.annex.com.au/projects/ics-project","https://www.annex.com.au/projects/uncovering-relevancy-in-a-redundant-website","https://www.annex.com.au/capabilities/experience-design"],"status":"published","tags":["experience-design-ux","risk","annex","initial-seed"],"updated_at":"2026-09-11T03:15:00+00:00"}