{"ai_json_enabled":true,"answer":"Before going deep into data, analytics & reporting, the project needs a shared view of the problem, the users, the important stakeholders and the current environment. We made it easy for the AER team to add and edit the website over time, and created a custom integration of Google Analytics for the AER team to track engagement with specific areas of page content. By go-live the Home Affairs content team were able to populate and publish their COVID-19 content effectively. Annex's published methods also make content, integrations, accessibility, operational workflow and delivery constraints relevant when they affect the outcome. That context allows the team to choose an approach without pretending the solution is known before discovery.","answer_source":"initial_seed_from_approved_annex_knowledge","category":"Data, Analytics & Reporting","category_slug":"data-analytics-reporting","confidence":"grounded_in_approved_public_brain","conversation_stage":"decision","created_at":"2026-09-11T03:15:00+00:00","date_published":"2026-08-14T10:47:03+00:00","display_date":"2026-08-14","editor_images":[],"freshness_warning":"","id":"annex-qa-24-10","image_ids":["annex_real_019","annex_real_029","annex_real_016","annex_real_024","annex_real_012","annex_real_025","annex_real_022","annex_real_027","annex_real_015","annex_real_004"],"image_url":"https://cdn.prod.website-files.com/60f1133ba7288a73bf4472bd/6141a3e070db5d68125cf890_projects-actew-client-portal-mobile1.png","inline_image":false,"inline_image_role":"","json_url":"/answer/what-should-a-project-team-agree-on-before-moving-deeply-into-data-analytics-and-reporting.json","language":"en-AU","last_updated":"2026-09-11T03:15:00+00:00","needs_review":false,"public_disclaimer":"","publish_status":"published","published_at":"2026-08-14T10:47:03+00:00","question":"What should a project team agree on before moving deeply into Data, Analytics & Reporting?","question_intent":"decision","review_status":"initial_seed_reviewed_for_source_grounding","rss_enabled":true,"schema_enabled":true,"site_key":"annexaidt","slug":"what-should-a-project-team-agree-on-before-moving-deeply-into-data-analytics-and-reporting","source":"approved_annex_public_brain","source_record_ids":["annex-projects-responding-rapidly-during-a-global-crisis-01","annex-projects-always-up-to-date-information-on-covid-19-01","annex-projects-covid-19-updates-in-your-language-01","annex-projects-helping-energy-innovators-power-ahead-02"],"source_type":"initial_seed_public_brain","source_urls":["https://www.annex.com.au/projects/responding-rapidly-during-a-global-crisis","https://www.annex.com.au/projects/always-up-to-date-information-on-covid-19","https://www.annex.com.au/projects/covid-19-updates-in-your-language","https://www.annex.com.au/projects/helping-energy-innovators-power-ahead"],"status":"published","tags":["data-analytics-reporting","decision","annex","initial-seed"],"updated_at":"2026-09-11T03:15:00+00:00"}