Why are analytics, dashboards, service data and operational insight part of the Data, Analytics & Reporting conversation?

Why are analytics, dashboards, service data and operational insight… |…

The connection matters because analytics, dashboards, service data and operational insight influence the same end-to-end experience. We made it easy for the AER team to add and edit the website over time, and created a custom integration of Google Analytics for the AER team to track engagement with specific areas of page content. By go-live the Home Affairs content team were able to populate and publish their COVID-19 content effectively. Annex's published capability model brings those concerns together so that a decision in one area does not quietly create a problem somewhere else in the service or platform.

Useful next steps

Use this answer as a practical starting point. Current scope, specifications, compatibility, availability, pricing, timing and next steps should be confirmed directly with Annex where they affect a decision.

Open topic Contact Annex All Q&A

Continue The Conversation

Natural Follow-Up Questions

These questions continue the same line of enquiry rather than starting a completely unrelated topic.

Previous questionWhy is Data, Analytics & Reporting more than a narrow technical deliverable?

Annex treats Data, Analytics & Reporting as part of a wider digital-service problem, not as an isolated output. Analytics and reporting integrated into digital products to support measurement and operational insight. The system also had reporting capability to understand trends and metrics on the ma…

A useful published example is **Helping energy innovators power ahead — Overview and context**. It helps energy innovators orient themselves in the complex energy market, understand energy regulations and which energy sector stakeholders need to be contacted. We built a tool that helps Energy Innova…

The easy mistake is to scope data, analytics & reporting too narrowly. A brand name was selected through user testing, and website prototype testing informed and validated our approach. To support the strategy of making energy innovation easier, the brand is deliberately restrained and to the point.…

Annex uses evidence during delivery rather than treating quality as a final inspection step. A brand name was selected through user testing, and website prototype testing informed and validated our approach. The Annex team worked collaboratively with the AER to deliver an evidence-based solution tha…

Annex approaches using measurement and reporting to understand how digital services are performing by combining the disciplines needed to test both desirability and feasibility. We created a comprehensive information architecture to guide users through the site and to the most pertinent information …