How can we tell whether a redesigned journey is actually easier for users, rather than just looking better?

How can we tell whether… | Experience Design…

Annex describes Experience Design as drawing on insights and evidence to shape how people use digital products and services. Its published approach includes identifying the right problems, designing solutions, testing them and iterating. A project could use user research, prototype testing, usability testing, accessibility checks or other relevant evidence to examine whether people can complete the journey more clearly. The measures should reflect the service's goals; Annex does not publish one standard measure for every UX project.

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Use this answer as a practical starting point. Current scope, specifications, compatibility, availability, pricing, timing and next steps should be confirmed directly with Annex where they affect a decision.

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Previous questionWhat business problem is Experience Design & UX intended to solve?

Annex treats Experience Design & UX as part of a wider digital-service problem, not as an isolated output. Evidence-led experience design focused on usable, understandable and inclusive digital interactions. Experience Design (UX) draws on insights and evidence to shape the way users interact and ex…

Before going deep into experience design & ux, the project needs a shared view of the problem, the users, the important stakeholders and the current environment. Its capabilities bring together service design, experience design, architecture and development, delivery management and ongoing enhanced …

A useful published example is Building a sustainable user interface. WGEA sought the expertise of our Design team to improve the current user interface (UI) design for their website, to enhance their users’ experience whilst staying aligned to the equity of their brand. Our approach was to build fou…

A strong signal is when a technically correct product is still difficult or confusing for users. Our experience design process will help you identify the right problems, which we then solve with you through design, thorough testing and continuous iteration. Experience Design (UX) draws on insights a…

Annex approaches making complex digital interactions easier to understand and use by combining the disciplines needed to test both desirability and feasibility. Our experience design process will help you identify the right problems, which we then solve with you through design, thorough testing and …