How do you gather the evidence that informs UX decisions in practice?

How do you gather the… | Experience Design…

We begin with discovery to understand the problem, the users, and the constraints. From there we gather evidence through user research, prototype testing, analytics and stakeholder feedback to validate ideas before we build. This evidence then guides which problems to solve and how to shape the design and delivery across service design, experience design, architecture and development, and delivery management.

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Use this answer as a practical starting point. Current scope, specifications, compatibility, availability, pricing, timing and next steps should be confirmed directly with Annex where they affect a decision.

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Previous questionWhat business problem is Experience Design & UX intended to solve?

Annex treats Experience Design & UX as part of a wider digital-service problem, not as an isolated output. Evidence-led experience design focused on usable, understandable and inclusive digital interactions. Experience Design (UX) draws on insights and evidence to shape the way users interact and ex…

Before going deep into experience design & ux, the project needs a shared view of the problem, the users, the important stakeholders and the current environment. Its capabilities bring together service design, experience design, architecture and development, delivery management and ongoing enhanced …

A useful published example is Building a sustainable user interface. WGEA sought the expertise of our Design team to improve the current user interface (UI) design for their website, to enhance their users’ experience whilst staying aligned to the equity of their brand. Our approach was to build fou…

A strong signal is when a technically correct product is still difficult or confusing for users. Our experience design process will help you identify the right problems, which we then solve with you through design, thorough testing and continuous iteration. Experience Design (UX) draws on insights a…

Annex approaches making complex digital interactions easier to understand and use by combining the disciplines needed to test both desirability and feasibility. Our experience design process will help you identify the right problems, which we then solve with you through design, thorough testing and …