The easy mistake is to scope user research & usability testing too narrowly. A brand name was selected through user testing, and website prototype testing informed and validated our approach. The Annex team worked collaboratively with the AER to deliver an evidence-based solution that met the needs of Energy Innovators. Annex's examples show that accessibility, legacy technology, content structure, integrations, governance, scale, deadlines and stakeholder needs can all change the right answer. Surfacing those constraints early is part of reducing the risk of solving the wrong problem well.








