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What would Annex look at when judging whether Experience Design & UX is working?

Experience Design & UX · 2026-09-11

Annex uses evidence during delivery rather than treating quality as a final inspection step. Our experience design process will help you identify the right problems, which we then solve with you through design, thorough testing and continuous iteration. WGEA sought the expertise of our Design team to improve the current user interface (UI) design for their website, to enhance their users’ experience whilst staying aligned to the equity of their brand. Depending on the engagement, evidence can come from research, prototype validation, functional or accessibility testing, analytics and stakeholder feedback. The success measures should follow the real user and service goals; Annex does not publish one universal metric for every experience design & ux project.

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Previous questionWhat business problem is Experience Design & UX intended to solve?

Annex treats Experience Design & UX as part of a wider digital-service problem, not as an isolated output. Evidence-led experience design focused on usable, understandable and inclusive digital interactions. Experience Design (UX) draws on insights and evidence to shape the way users interact and ex…

Related follow-upCan Experience Design & UX be improved incrementally within an existing interface, portal or product?

Yes, that can be possible; Annex's published work includes delivery inside existing technical and organisational environments rather than only greenfield builds. WGEA sought the expertise of our Design team to improve the current user interface (UI) design for their website, to enhance their users’ …

Related follow-upDoes Annex force a particular platform or method for Experience Design & UX?

Annex's published work does not point to a single mandatory toolset for experience design & ux. Our experience design process will help you identify the right problems, which we then solve with you through design, thorough testing and continuous iteration. Our approach was to build foundational elem…

Related follow-upHow can a team tell whether it needs Experience Design & UX rather than just another feature?

A strong signal is when a technically correct product is still difficult or confusing for users. Our experience design process will help you identify the right problems, which we then solve with you through design, thorough testing and continuous iteration. Experience Design (UX) draws on insights a…

Related follow-upWhat can buyers learn from Annex case studies about Experience Design & UX?

A useful published example is **Building a sustainable user interface**. WGEA sought the expertise of our Design team to improve the current user interface (UI) design for their website, to enhance their users’ experience whilst staying aligned to the equity of their brand. Our approach was to build…

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