Annex doesn't lock in a single set of methods. After a discovery phase, we look at the real user problems, risks, and project constraints to decide what questions must be answered and which methods will best answer them. We typically combine qualitative and quantitative evidence—user interviews, usability tests, prototypes, analytics, and stakeholder feedback—tailored to the project context. The exact mix depends on the problem, the delivery context, and any dependencies. For instance, we have used user testing to name a brand and prototype testing to validate direction, then built the approach around those findings.
Public Q&A
How do you decide which user research methods to start with?
Useful next steps
Use this answer as a practical starting point. Current scope, specifications, compatibility, availability, pricing, timing and next steps should be confirmed directly with Annex where they affect a decision.
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